We had been developing and renovating the Hubble brand for several months when an idea was proposed to artistically consolidate all of Hubble’s products in a particular way that appealed to both children and parents. Our goal was to creatively demonstrate the variety of Hubble products and services, yet concurrently exemplify how those products are united under one common ideal – to connect and nurture healthy, happy families.

So, our team of writers and designers worked tirelessly to conceptualize that goal. Until one morning, a member of our team suggested that we personify that ideal through what is now Hubble the Bear.

The idea came to him through his young daughter who was, like many children, inseparable from her stuffed animal – a small, brown teddy bear. She held it tightly, played with it constantly and brought it everywhere that her parents didn’t object to. She couldn’t fall asleep unless the bear was tucked tightly under her arm with its wool fur wreathed between her fingers.

When she was without it, she grew anxious and melancholy; when she was sad, she buried her tearful face into its soft, burly belly for relief. To some, a child’s relationship with their stuffed animal is merely an infantile attachment, but to our team member it represented a child’s ardent desire to express love and vital need for companionship.

In her bear, she found endearing support and an emotional connection through friendship. And that, we finally determined, was exactly what the Hubble brand was going to offer families: a friend.

A familiar face that inspires trust and exudes warmth, affection and tenderness, not only to children, but to parents as well.

Thus, Hubble the Bear was conceived. A jovial little bear who bears the Hubble logo, he represents the care, comfort and convenience that Hubble products provide – helping children grow and aiding parents in keeping their children safe and healthy.

He’s the peace of mind that all families deserve.